The beauty of building a gift box at Charlie Pickles is that you get to pick and choose every.single.thing that goes into a gift box which is not only fun for you to do, it's even more fun for the kiddo to open.

There is something ridiculously fun about opening a gift box and finding LOTS of fun things in there. It needn't be expensive items - but items that are going to be loved by a kiddo. It's all in the presentation. That's what makes us special - we get just as excited as you would building the gift, and take care placing items to give the best unboxing experience ever.

We have a finger on the pulse with what is trendy and fun for kids, being parents ourselves but also having kids coming into Charlie Pickles and give us the low down of what they want.