NeeDohs. Everyone wants one.
I've seen shops hijacking the price, people are selling them on Facebook Marketplace at ridiculous prices. Unlike the Labubu trend, these squish toys are to begin with, relatively affordable. (Typically around $10) But what happens when a toy goes viral, access gets complicated fast.
Parents are working and can't make it to a drop in time. Some families don't have cars, and taking transit to a store to find they have sold out already is discouraging. Add in limited access to technology, or simply not having a few extra dollars to spend on a squish toy right now .... what feels like a small thing becomes one more pressure on a parent. I've had parents say "please don't drop it during the day because I work" and I feel for them because they want to make their child happy, but can't just on a whim run out the door to buy a toy.
Then you have the kids. At school, kids already face so many ways of feeling different. Not being able to take part in something as simple as a toy trend, small in cost to some, out of reach for others, is one more thing that can quietly make a child feel different and unconnected to their peers.
You've probably heard that research consistently shows shared play isn't just fun, it's how kids build social bonds, develop language, and find their connection with peers. The "thing everyone has" changes every year. Sometimes it's sneakers. Right now, it's a NeeDoh.
Showing up to school with the toy everyone's talking about gives a kid something to share, something to bond over on the schoolyard. It sounds small. It isn't.
So where do we come in? I've set aside some of our inventory to donate through local schools and community organizations — quietly, to kids who may not have access to funds to take part.
But if you'd like to help us get some of these toys to kids in our community, we're offering that for $5 - you can buy a NeeDoh from our inventory, and we'll get it to a local organization who will get it to kids.
So for $5 (as close to our cost as we can get — we don't want to profit from this) you can add a NeeDoh to that pile. We'll make sure it gets where it needs to go.
Growing up, I felt different at school. And although it wasn't due to financial pressures, the anxiety of feeling like the odd one out, was overwhelming.
So if we can help bring a little happiness to a child, with a squishy toy, I'm all here for it.
xo Lindsay
