I used to write a blog, waaaaay back in 2004 when I started my company. Back then, shopping online was relatively reserved for big companies, and I - with no budget in hand, created a blog to add a person behind this brand. The blog became a life of it's own. And I loved it, until I didn't. I stopped blogging and focused on the trajectory of the business. But I do miss sharing long form writing, and decided for 2026 I'd revisit the blog format and share design musings.