We’ve got a serious charm crush.
Our newest lineup of bag charms just landed—and honestly, we can’t stop smiling. From glittery ice cream cones and fruit-shaped cuties to mini bubble tea cups, this collection is all about joy, colour, and personality.
Whether you’re personalizing your tote, jazzing up a backpack, or adding a little flair to your keychain, we’ve got a charm (or ten) for that. Each piece is playful and unique, perfect for kids, teens, and let’s be real—adults who know fun when they see it.
✨ These make awesome back-to-school accessories for backpacks
✨ Ideal as small gifts, party favours, or treats for yourself
✨ Built with sturdy clips for easy on-and-off swapping
You can shop our full charm wall in-store (yes, it’s as adorable as it looks), or browse a selection of favourites in our Kids Bag Charm Collection →
Get ready to mix, match, and show off your bag’s new best friend.
