Remember how kids’ backpacks used to jingle down the hallway, loaded with puffy keychains, plushie mascots, and glittery alphabet letters? Yeah… us too. And now, finally, adults are catching up.
Welcome to the season of bag charms.
We’ve been watching this trend simmer (while quietly participating ourselves, thank you very much), and now it’s boiling over — straight from the streets of Paris Fashion Week to the pages of Business Insider, Harper’s Bazaar, and The Times. Everyone is saying it: bag charms are the “it” accessory of 2025.
The look? A little kitsch, a little chaotic, and very personal. Fashion editors are calling it “chaotic customization” and “Birkinifying” your bag. The more you pile on, the better. Gone are the days of pristine, minimalist totes — now, it’s all about layering your look with citrus peels, cherries, fuzzy bunnies, and frankly, whatever makes you smile.
At Charlie Pickles, we’re no strangers to this. We’ve always believed accessories should feel like a celebration — of your mood, your style, your inner weirdo. That’s why our Resort Collection this year is bursting with charm. Literally.
We’re talking neon bananas, glossy lemons, juicy cherries — charms that look like they were plucked straight from a fruit stand in Positano and dipped in sunshine. Clip them to your beach tote, your straw bag, or that one purse you always reach for because it just feels like you.
The best part? There’s no rulebook. As Refinery29 said, this trend is about nostalgic plushies, bold statements, and letting your bag do the talking. Maybe it’s saying “I’m fun.” Maybe it’s screaming “I collect tiny foods and I’m proud of it.”
Either way, your bag deserves a little party — and we’ve got the invitations.
So whether you’re channeling Gen Z vibes, Paris street style, or just embracing your inner child who never stopped loving keychains — now’s the time to get charmed.
Come see what we’ve cooked up in-store or online. Just don’t be surprised when you want one of everything 🍋🍌🍒
